With the brand purpose of nourishing, building and elevating existing media and communication focused businesses, Nfinity Media is an innovation incubator headed by entrepreneur Ken Varejes as CEO.
Ken was most recently the founder and CEO of Primedia Unlimited, the country’s largest grouping of Out of Home companies.
Mostly specialising in the new media space with a strong focus on Influencer Marketing and digital advertising, Nfinity Media is a place for entrepreneurs to grow and better their businesses. This is achieved under the guidance of Ken and his growing management team, each a specialist in their own field.
In the spirit of knowledge sharing, Nfinity Media has introduced monthly #NfinityPowerHour sessions where innovators and entrepreneurs from across the country are invited to share their personal insights and business highs and lows with the Nfinity Media businesses, their clients and partners.
Over the next few years the Group will include an even wider portfolio of media properties and companies to the business.
Nfinity Media currently has established shareholding, presence or license in the following companies: theSalt / Webfluential SA/ The Intern-ship / Ad Colony / Nfinity Digital / Orange Block/ Brand a Tuk Tuk / Whisky Live and the iconic whisky app – Whizzky.
There are a few more media developments that the business is presently developing – an exciting space to watch!
Nfinity currently has established shareholding/presence or license in the following companies:
Formerly known as Brandyourcar.com, theSALT has built a solid reputation for driving consumer activity through influencer marketing. theSALT adds the final touch to broad based marketing campaigns by introducing real consumers to the mix, whom actively act as ambassadors for the brand through their personal social media platforms, one-on-one conversations and their branded vehicles.
Most executives would agree that the single biggest asset in their organisation would be their people. theIntern-ship understands this principle and looks to further leverage the potential of their staff in a way that benefits the organisation by creating additional media exposure points that would otherwise not be exploited. Importantly though, the programme is designed to additionally benefit the participants themselves through facilitated learning that helps them to expand their skillsets, and grow their personal professional brand.
Nfinity Digital was born out of the understanding that the Internet of Things (IoT) has a direct impact on nearly every aspect of our lives. Marketers have long since realised that digital marketing is non-negotiable component in any campaign.
While looking to offer services in this regard, the company does not aim to compete in the traditional digital media arena, it rather looks to procure and market digital properties that offer value outside of the traditional media space. In other words, instead of competing in the mainstream digital media arena, Nfinity Digital looks to offer marketers something different that can make their communication that much more unique, meaningful and impactful.
Adcolony is the highest quality mobile advertising and marketing platform, delivering primetime advertising for today’s mobile world. Headed in South Africa by Andrew Kramer, the company is a global leader in innovative in-app mobile video advertising, offering consumers access to HD ad experiences across 16 000 mobile apps. Globally reaching TV-sized audiences of 1.6 billion consumers month-to-month, AdColony has a significant number of unique users across all major African markets.
If you’re looking to add some dynamic flair to your events and functions, OrangeBlock is what you need. OrangeBlock manages corporate events, product launches, press conferences, corporate meetings/ conferences, marketing programmes, road shows, grand opening events, special corporate hospitality events, award ceremonies, launch/release parties and commercial events from concept to execution. Our team of professionals take exceptional care of every aspect, including all creative, technical and logistical elements of the event. The team promises to find the ideal solution for clients regardless of budget.
Whisky Live offers a range of whisky tasting events year-round to suit every palate from the ‘just curious’ newcomer to the seasoned whisky connoisseur.
There is no whisky event too big or small: we’re able to accommodate bespoke tastings tailor-made to suit executive client’s individual preferences, to Whisky Live celebrations in Cape Town, Pretoria and Durban. These bigger events are traditionally held in the first six months of the year before the world’s biggest event of its kind, Whisky & Spirits Live, held annually in November in Sandton.
Whisky & Spirits Live now also profiles a range of hand-selected premium gins and other spirits.
Brand a Tuk Tuk – Shesha Tuks are the only legalised Tuk Tuk fleet authorised to transport passengers for payment in and around the Sandton and Rosebank CBDs. Nfinity has the branding rights for the exterior and interior screens on 33 Shesha Tuks that operate on a daily basis, currently branded by Old Mutual. An additional 20 Cell C branded Tuk Tuks can be seen in Hatfield, Pretoria. These unique vehicles definitely command attention.