Headed by entrepreneur Ken Varejes as CEO, Nfinity is the latest innovation hub to land in the media, marketing and eventing fields. Varejes was most recently the founder and CEO of Primedia Unlimited, the country’s largest groupings of Out of Home companies.
Mostly specialising in the Out of Home space, Nfinity is poised as a space for entrepreneurs to grow and better their businesses under the guidance of Ken and his growing management team, each a specialist in their own fields. It is envisaged that over the next four years the Group, with a consortium of investors, will include a wide portfolio of media properties and companies.
Nfinity currently has established shareholding and presence in the following companies:
theSalt, formerly known as Brandyourcar.com, has built a solid reputation for driving consumer activity through influencer marketing. theSalt adds the final touch to a broad based marketing campaign by introducing real consumers to the mix, whom actively act as ambassadors for the brand through their interaction on social media, one-on-one conversations and their branded vehicles.
Whisky Live is a well-known South African brand, providing a platform for the sampling of fine Whiskies from all over the world. The Whisky Live Festival held in Sandton annually is the largest event of its kind in the world! Based on consumer demand, the events have evolved to include three Whisky Live Celebrations in Cape Town, Pretoria and Durban, as well as Bespoke Tastings tailor-made to suit client requirements. Education is at the center of Whisky Live’s ethos, and all events cater for connoisseurs and newbies alike to taste and experience premium Whiskeys in a relaxed, upmarket and informative environment.
If you’re looking to add some dynamic flair to your events and functions, Orange Block is what you need.Orange Block caters for Corporate events, product launches, press conferences, corporate meetings/ conferences, marketing programs, road shows, grand opening events, special corporate hospitality events, award ceremonies, launch/release parties and commercial events. Our team of professionals take care of every aspect, including all creative, technical and logistical elements of the event. We’ll always find the ideal solution for you regardless of your budget ensuring your event is a resounding success.
What makes Nfinity Digital different? Our competitive differentiation centres on our core ethos – we don’t aim to compete in the traditional digital media arena, but rather look to procure and market digital properties that offer value outside of the traditional media space. A great example of this is URUP; an engagement tool that amplifies any campaign or communication by encouraging the audience to digitally engage with a product or brand. During this interaction they learn and absorb key information whilst being entertained. What’s more, the sophisticated database handling and reporting software solution allows for the building and publishing of campaigns linked engagements in minutes, and returns detailed reporting and analytics in real time. It lends itself perfectly to marketing, training, and corporate communication campaigns.
How about giving your brand some Oomph! Oomph! Media comprises of a team of a tech-savvy, seasoned experiential marketers and media specialists who are passionate about delivering incredible sensory brand activation experiences in South Africa and throughout Africa. What we at Oomph! provide is a 100% turnkey engagement solution, building your campaign from concept to final implementation. Our unique amplification process coupled with our extensive array of Gig Rigs, OOH mediums and event equipment, culminate in a memorable and exciting solution for all our clients. There are no mediocre experiences when you have Oomph! on your side.
Brand a Tuk Tuk – Shesha Tuks are the only legalised Tuk Tuk fleet authorised to transport passengers for payment in and around the Sandton and Rosebank CBDs. Nfinity has the branding rights for the exterior and interior screens on 33 Shesha Tuks that operate on a daily basis, currently branded by Old Mutual. An additional 20 Cell C branded Tuk Tuks can be seen in Hatfield, Pretoria. These unique vehicles definitely command attention.