There is more to Influencer Marketing than might seem apparent at first glance.  Whilst the notion of being influenced, or of influencing others, with regards to purchase decisions or other important life choices is not new, the advent of the internet has given rise to far reaching channels with which to ply one’s influence.  Brands have access to the personal “tribes” of a variety of individuals with a variety of following types whom create a niche presence on platforms such as social media, blogs and podcasts.  The businesses within the Nfinity Group provide access to these influencers within the understanding that one size does NOT fit all, as each campaign or strategic objective will have a finite set of needs and therefore require specific influencer types to achieve those goals.  To assist in this process the grouping also includes a strategy service business – Nfluential – that gives unbiased and independent input into developing a best fit solution for the brand.