#MostAwards2019: The customer is king

This is the second year that AdColony has won the Most Awards’ Media Owner of the Year. Andrew Kramer, MD of AdColony South Africa says this is very gratifying because the Award is determined by your clients and peers voting for you. “To win the Awards two years in a row shows us that we are moving in the right direction,” he says. 

He attributes their success to a passionate, hardworking team inspired by their head of sales, Michael van Tonder. 

 

We are very customer-centric and believe the customer is king. We are also nimble – we have to be as we compete with all the big guys such as Facebook and YouTube.

First influencer marketing strategy consultancy, Nfluential, opens its doors

The South African influencer industry is booming. Influencer agencies are popping up all over the country and most PR agencies are offering influencer management as part of their core services. It’s the perfect time for a consultancy with a main focus on developing influencer marketing strategies to enter the market. Nfluential, the first of its kind, opened its doors in February 2019 and works with brands and agencies to develop influencer strategies for their influencer campaigns.

In addition to crafting influencer marketing strategies, Nfluential also offers influencer campaign audits to brands in order to determine what worked, what didn’t, and why, in order to consult on a way forward; and project management services to oversee the implementation of influencer campaigns.

The consultancy is headed up by Anne Dolinschek who is no stranger to the influencer market. With a background rooted in Public Relations, she worked at two of the biggest and most awarded agencies in South Africa, Ogilvy PR and Magna Carta. Anne found herself drawn to the digital side of the industry and soon became the influencer guru at these agencies. Realising that brands and agencies were overwhelmed and under-skilled when it came to influencer campaigns, she saw a need in the market for a strategist specialising in this field.

“Education on the influencer industry is at the heart of what we at Nfluential does with a mission to assist brands do great work whilst talking to their relevant target markets,” says Dolinschek. “We’re also proud to be a Nfinity Group partner, which is home to South Africa’s number one influencer marketing group.”

Contact Nfluential for influencer marketing needs at anne@nfluential.co.za or through the website nfluential.co.za/.

The All New Whisky & Spirits Live Festival

Whisky & Spirits Live Festival is the world’s largest Whisky event.  The event is celebrated for bringing whisky lovers, connoisseurs and new sippers under one roof to taste and learn about a massive range of Whiskies plus a premium selection of Rum, Vodka, Gin and other spirits.

This year’s festival is all about bringing people together to enjoy and create great memories, and the 3- night event will take place in Sandton Convention Centre from 6 –8 November.  Guests can expect to experience exciting changes at the Festival from the general layout to a new golden circle area, and to revamped VIP lounges.  The festival will feature an open layout, more accessible and social areas, trendy food trucks, and live entertainment from various performers throughout the night.

The services of the acclaimed event’s company, OrangeBlock, have been retained to ensure that the event is of a world-class standard and that guests will enjoy an unforgettable evening.

For more information, visit the Whisky Live website at whiskylive.co.za, or follow Whisky Live on all social media platforms under the handle “whiskyliveSA”.

Nfinity Reveels acquisition

Nfinity, an innovation hub of entrepreneurial businesses headed by Ken Varejes and his management team, has announced Out of Home players Reveel as the latest business to join the fold. Reveel is an innovative Out of Home business with a specific focus on Digital Out of Home (DOOH), large format and non-traditional platforms.

Nfinity CEO Ken Varejes says: “The Out of Home industry has always been a brilliant platform for innovation and a particular passion of mine. I’m so pleased to be introducing the latest player in this space and we’re confident that it’s going to be a great disruptor.”

The Reveel business will be headed by Tanner Rock (Commercial Director) who has vast experience in new site and product development. He will manage the day to day relationships of our key landlord and supplier partners. Tyron Martin joins the management team in the capacity of Sales Director. Tyron has a proven track record in this space as a top performer, with fantastic relationships at both client and agency level.

 

AdColony wins big at The MOST Awards

Adcolony940x500AdColony South Africa, one of Nfinity Media’s investments, has been named Overall Media Owner of the Year and Digital Media Owner of the Year at the 2018 MOST Awards. AdColony SA’s Head of Sales Mike van Tonder was also named Rising Star of the Year in the media owner category.

Globally, the company is one of the largest video advertising platforms with a reach of more than 1.5 billion users.

Known for its unparalleled third party verified viewability rates, exclusive Instant-Play™ HD video technology and proprietary rich media formats, AdColony is passionate about helping brands connect with consumers at scale on the most important screen in their lives.

Managing Director Andrew Kramer says: “What a wonderful achievement. I really want to highlight the dedication of this amazing group of great people that we get to work with every day. Thanks team for embracing our great challenger brand and for sticking with it no matter what. Thank you to all our agency partners for the support and for voting for us.”

Ken Varejes, CEO of Nfinity Media adds: “What Andrew and his team have achieved in the video advertising space over the last few years has been incredible. These awards are testament to their on-going dedication to excellence for our advertisers and media agency partners.”

Nfinity acquires a license for leading influencer marketing platform Webfluential in SA

With a wide portfolio of growing media properties, Nfinity, under the leadership of Ken Varejes and his team, has acquired the license to operate Webfluential South Africa in an exciting move for the Group.

As international leaders in the influencer marketing category, Webfluential helps thousands of brands of all sizes connect and craft stories with influencers that have significant social media influence, share them with these audiences and build their brands through online engagement.

Ken says that Nfinity has always been a space for entrepreneurs to grow and better their businesses and Webfluential South Africa is a perfect addition into the mix of media solutions. “We’re extremely excited about incorporating Webfluential South Africa into the Nfinity stable and we know that together with our current array of media solutions, our existing and future clients have a full 360 degree media powerhouse at their disposal. This is a historic event for both our businesses and we can’t wait to amplify our client’s brands even more.”

 

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A dedicated Webfluential South Africa team will be based at Nfinity’s offices in Sandton under the guidance of Pieter Groenewald, who has become one of the most recognized experts in the field of influencer marketing. Murray Legg, the co-founder of Webfluential says: “Nfinity has a strong and credible track record in the media industry, fantastic sales and management team and all the resources and expertise to take our business into the next phase of our journey – we’re excited!”

Nfinity’s existing brand advocacy and micro influencer business theSALT will continue to work as a separate business unit with advertisers, offering micro influencing and brand advocate solutions for clients to maximise brand growth. “The offering of these two businesses is so different and in my mind will complement each other,” concludes Ken.

OrangeBlock activates black

OrangeBlock, the bespoke events business operating within the Nfinity group of companies, has recently been awarded the contract to build awareness and promote the new content streaming platform – black.

“Besides special corporate hospitality events, award ceremonies, launch/release parties and public events, we are able to host promotional activations that put brands within touching distance of their markets,” says Michelle Kirby, Managing Director of OrangeBlock. “We believe that it is our creative concepts and ability to deliver on the brief that makes us successful at consistently implementing effective ideas.”

OB Black2

‘black’ is the latest content streaming offering that comprises a range of exclusive information including sports, television series and movies. In answer to client’s brief, OrangeBlock in collaboration with MagicMonkey arranged and implemented the “GETblack Gameshow” and specifically wrote the “GETblack Song” for this road show.

The GETblack Gameshow takes place in malls and other consumer convergence points across Gauteng and encourages shoppers to take part in various games where cellphones, t-shirts, caps, scratch cards and earphones can be won. Contestants do however need to be careful as some ‘booby’ prizes, like eating chillies and Mopani worms, are included.

The GETblack Song is performed by six highly talented dancers/singers performing a Gqom styled song specifically written for black. The audience is encouraged to get involved and dance, in turn, receiving prizes for the best participation and dancing. The performance ends with an introduction to our highly skilled GETblack foot soldiers who will introduce to you what the platform offers and facilitate the app download and content purchases right there and then.

“These activations have been a great success, particularly because everyday consumers have engaged with the events energetically and spontaneously,” concludes Kirby. “The activations were launched at the Rand Show and will continue until August 2018”.

OB Black1

 

A media legend gives a rare peek into the Influencer Marketing crystal ball

One of South Africa’s serial innovators and media legends, Ken Varejes, is known for taking ideas and growing them into highly successful businesses.

The podcast explores the trailblazing exploits of this humble soul in media & marketing, how he landed on and is invested in Influencer Marketing and how every brand needs to integrate this form of marketing into their marketing mix.

Contact our friends at theSalt.They are influencer marketing driven experts and their solutions drive RESULTS ! www.thesalt.co.za

Influencer Marketing from a happy client’s perspective

You know Influencer Marketing rocks and is the gift that keeps on giving when an international brand that has been in the market for 110 years embraces this concept because results are there for all to see!

Dale De Villiers (Marketing Manager – Brother South Africa) walks us through a Reason-to-Believe in this phenomenon as an essential part of any brand’s marketing mix.

Contact our friends at theSalt. They are influencer marketing driven experts and their solutions drive RESULTS !

Orange Block ensures bespoke events and experiences

logo_orange_blockHow does Toyota entertain its partners while their spouses are in corporate training for the bulk of the day? Orange Block, a bespoke events management company within the Nfinity Group, explores.

“Considering that many of the partners were from out of town, we felt that a unique Johannesburg experience would create a memorable day for all,” says Michelle Kirby, Managing Director of Orange Block. “While the spouses were ensconced in training, partners took to the city and discovered the inner city of Johannesburg on the open top Red City Tour bus, culminating with lunch.”

Red City Bus pic

This is just one example where Orange Block created unique events and experiences to suit client or individual requirements. The company prides itself on researching guest profiles to ensure that they can create a lasting, memorable experience for all to enjoy.  “We take great care in making our guests comfortable, ensuring their specific dietary needs and preferences are met to ensure a pleasant experience all round,” confirms Kirby.

“The brief called on us to entertain, so in response, we hired out the Red Open Top City bus for our exclusive use allowing us the flexibility of going where we wanted in a time frame suited to our limitations and client expectations.  The tour guide and bus met us at Constitution Hill – and after our group enjoyed a leisurely stroll through this historical site we then proceeded to enjoy a gentle drive through the CBD ending at Gold Reef City – taking in many sites and enjoying the city’s rich heritage. The afternoon ended off with a custom made menu suited to each guest’s palette.”

According to Kirby, there are many advantages to using an external events supplier. This involves reducing the stress and pressure of managing all the logistics – pre event and on site, while facilitating all elements including registration, hospitality, catering, décor, audio visual and post reporting.

“We received great feedback from the clients who were quite surprised by ‘Joburg hospitality’ and thoroughly enjoyed the experience,” concludes Kirby.

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