Christopher Africa joins Nfinity

Christopher Africa joins Nfinity Group

With a wide portfolio of growing media properties, Nfinity, under the leadership of Ken Varejes and his team, has acquired the a stake in Christopher Africa,  which is an  exciting move for the Group. 

As one of Africa’s leading Artificial Intelligence companies, Christopher Africa with its flagship  product Christopher AI, a sophisticated real-time data profiling platform with the ability to profile target audiences into various segments by enriching the data, and analysing the information. It enables brands/organizations to serve accurate, hyper-personalized ads/messages to relevant consumers when it is relevant to them by engaging in relevant conversations in real-time. This works across Twitter, Instagram and Facebook.

By joining forces with Nfinity Group, Christopher Africa will be part of an ecosystem that’s engineered to help entrepreneurs grow and better their businesses. “ For us this a big game changer as we look to scale up and grow our customer footprint” said Tokologo Phetla the founder and CEO of Christopher Africa.

An enthusiastic Christopher  Africa  team will be based at Nfinity’s offices in Sandton under the leadership of Tokologo Phetla, together with Thabo Ledimo, the Chief Technology Officer. The two will work hand-in-hand to ensure that Christopher continues to add value to various brands and their consumers.

These are really exciting times for Nfinity Group considering the shift to digital and AI driven marketing functions and there’s no doubt that the arrival of Christopher Africa will add value to the group.

Nfinity acquires a license for leading influencer marketing platform Webfluential in SA

With a wide portfolio of growing media properties, Nfinity, under the leadership of Ken Varejes and his team, has acquired the license to operate Webfluential South Africa in an exciting move for the Group.

As international leaders in the influencer marketing category, Webfluential helps thousands of brands of all sizes connect and craft stories with influencers that have significant social media influence, share them with these audiences and build their brands through online engagement.

Ken says that Nfinity has always been a space for entrepreneurs to grow and better their businesses and Webfluential South Africa is a perfect addition into the mix of media solutions. “We’re extremely excited about incorporating Webfluential South Africa into the Nfinity stable and we know that together with our current array of media solutions, our existing and future clients have a full 360 degree media powerhouse at their disposal. This is a historic event for both our businesses and we can’t wait to amplify our client’s brands even more.”

 

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A dedicated Webfluential South Africa team will be based at Nfinity’s offices in Sandton under the guidance of Pieter Groenewald, who has become one of the most recognized experts in the field of influencer marketing. Murray Legg, the co-founder of Webfluential says: “Nfinity has a strong and credible track record in the media industry, fantastic sales and management team and all the resources and expertise to take our business into the next phase of our journey – we’re excited!”

Nfinity’s existing brand advocacy and micro influencer business theSALT will continue to work as a separate business unit with advertisers, offering micro influencing and brand advocate solutions for clients to maximise brand growth. “The offering of these two businesses is so different and in my mind will complement each other,” concludes Ken.

A media legend gives a rare peek into the Influencer Marketing crystal ball

One of South Africa’s serial innovators and media legends, Ken Varejes, is known for taking ideas and growing them into highly successful businesses.

The podcast explores the trailblazing exploits of this humble soul in media & marketing, how he landed on and is invested in Influencer Marketing and how every brand needs to integrate this form of marketing into their marketing mix.

Contact our friends at theSalt.They are influencer marketing driven experts and their solutions drive RESULTS ! www.thesalt.co.za

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