OrangeBlock activates black

OrangeBlock, the bespoke events business operating within the Nfinity group of companies, has recently been awarded the contract to build awareness and promote the new content streaming platform – black.

“Besides special corporate hospitality events, award ceremonies, launch/release parties and public events, we are able to host promotional activations that put brands within touching distance of their markets,” says Michelle Kirby, Managing Director of OrangeBlock. “We believe that it is our creative concepts and ability to deliver on the brief that makes us successful at consistently implementing effective ideas.”

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‘black’ is the latest content streaming offering that comprises a range of exclusive information including sports, television series and movies. In answer to client’s brief, OrangeBlock in collaboration with MagicMonkey arranged and implemented the “GETblack Gameshow” and specifically wrote the “GETblack Song” for this road show.

The GETblack Gameshow takes place in malls and other consumer convergence points across Gauteng and encourages shoppers to take part in various games where cellphones, t-shirts, caps, scratch cards and earphones can be won. Contestants do however need to be careful as some ‘booby’ prizes, like eating chillies and Mopani worms, are included.

The GETblack Song is performed by six highly talented dancers/singers performing a Gqom styled song specifically written for black. The audience is encouraged to get involved and dance, in turn, receiving prizes for the best participation and dancing. The performance ends with an introduction to our highly skilled GETblack foot soldiers who will introduce to you what the platform offers and facilitate the app download and content purchases right there and then.

“These activations have been a great success, particularly because everyday consumers have engaged with the events energetically and spontaneously,” concludes Kirby. “The activations were launched at the Rand Show and will continue until August 2018”.

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Orange Block ensures bespoke events and experiences

logo_orange_blockHow does Toyota entertain its partners while their spouses are in corporate training for the bulk of the day? Orange Block, a bespoke events management company within the Nfinity Group, explores.

“Considering that many of the partners were from out of town, we felt that a unique Johannesburg experience would create a memorable day for all,” says Michelle Kirby, Managing Director of Orange Block. “While the spouses were ensconced in training, partners took to the city and discovered the inner city of Johannesburg on the open top Red City Tour bus, culminating with lunch.”

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This is just one example where Orange Block created unique events and experiences to suit client or individual requirements. The company prides itself on researching guest profiles to ensure that they can create a lasting, memorable experience for all to enjoy.  “We take great care in making our guests comfortable, ensuring their specific dietary needs and preferences are met to ensure a pleasant experience all round,” confirms Kirby.

“The brief called on us to entertain, so in response, we hired out the Red Open Top City bus for our exclusive use allowing us the flexibility of going where we wanted in a time frame suited to our limitations and client expectations.  The tour guide and bus met us at Constitution Hill – and after our group enjoyed a leisurely stroll through this historical site we then proceeded to enjoy a gentle drive through the CBD ending at Gold Reef City – taking in many sites and enjoying the city’s rich heritage. The afternoon ended off with a custom made menu suited to each guest’s palette.”

According to Kirby, there are many advantages to using an external events supplier. This involves reducing the stress and pressure of managing all the logistics – pre event and on site, while facilitating all elements including registration, hospitality, catering, décor, audio visual and post reporting.

“We received great feedback from the clients who were quite surprised by ‘Joburg hospitality’ and thoroughly enjoyed the experience,” concludes Kirby.

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