First influencer marketing strategy consultancy, Nfluential, opens its doors

The South African influencer industry is booming. Influencer agencies are popping up all over the country and most PR agencies are offering influencer management as part of their core services. It’s the perfect time for a consultancy with a main focus on developing influencer marketing strategies to enter the market. Nfluential, the first of its kind, opened its doors in February 2019 and works with brands and agencies to develop influencer strategies for their influencer campaigns.

In addition to crafting influencer marketing strategies, Nfluential also offers influencer campaign audits to brands in order to determine what worked, what didn’t, and why, in order to consult on a way forward; and project management services to oversee the implementation of influencer campaigns.

The consultancy is headed up by Anne Dolinschek who is no stranger to the influencer market. With a background rooted in Public Relations, she worked at two of the biggest and most awarded agencies in South Africa, Ogilvy PR and Magna Carta. Anne found herself drawn to the digital side of the industry and soon became the influencer guru at these agencies. Realising that brands and agencies were overwhelmed and under-skilled when it came to influencer campaigns, she saw a need in the market for a strategist specialising in this field.

“Education on the influencer industry is at the heart of what we at Nfluential does with a mission to assist brands do great work whilst talking to their relevant target markets,” says Dolinschek. “We’re also proud to be a Nfinity Group partner, which is home to South Africa’s number one influencer marketing group.”

Contact Nfluential for influencer marketing needs at anne@nfluential.co.za or through the website nfluential.co.za/.

The All New Whisky & Spirits Live Festival

Whisky & Spirits Live Festival is the world’s largest Whisky event.  The event is celebrated for bringing whisky lovers, connoisseurs and new sippers under one roof to taste and learn about a massive range of Whiskies plus a premium selection of Rum, Vodka, Gin and other spirits.

This year’s festival is all about bringing people together to enjoy and create great memories, and the 3- night event will take place in Sandton Convention Centre from 6 –8 November.  Guests can expect to experience exciting changes at the Festival from the general layout to a new golden circle area, and to revamped VIP lounges.  The festival will feature an open layout, more accessible and social areas, trendy food trucks, and live entertainment from various performers throughout the night.

The services of the acclaimed event’s company, OrangeBlock, have been retained to ensure that the event is of a world-class standard and that guests will enjoy an unforgettable evening.

For more information, visit the Whisky Live website at whiskylive.co.za, or follow Whisky Live on all social media platforms under the handle “whiskyliveSA”.

Christopher Africa joins Nfinity

Christopher Africa joins Nfinity Group

With a wide portfolio of growing media properties, Nfinity, under the leadership of Ken Varejes and his team, has acquired the a stake in Christopher Africa,  which is an  exciting move for the Group. 

As one of Africa’s leading Artificial Intelligence companies, Christopher Africa with its flagship  product Christopher AI, a sophisticated real-time data profiling platform with the ability to profile target audiences into various segments by enriching the data, and analysing the information. It enables brands/organizations to serve accurate, hyper-personalized ads/messages to relevant consumers when it is relevant to them by engaging in relevant conversations in real-time. This works across Twitter, Instagram and Facebook.

By joining forces with Nfinity Group, Christopher Africa will be part of an ecosystem that’s engineered to help entrepreneurs grow and better their businesses. “ For us this a big game changer as we look to scale up and grow our customer footprint” said Tokologo Phetla the founder and CEO of Christopher Africa.

An enthusiastic Christopher  Africa  team will be based at Nfinity’s offices in Sandton under the leadership of Tokologo Phetla, together with Thabo Ledimo, the Chief Technology Officer. The two will work hand-in-hand to ensure that Christopher continues to add value to various brands and their consumers.

These are really exciting times for Nfinity Group considering the shift to digital and AI driven marketing functions and there’s no doubt that the arrival of Christopher Africa will add value to the group.

Nfinity Reveels acquisition

Nfinity, an innovation hub of entrepreneurial businesses headed by Ken Varejes and his management team, has announced Out of Home players Reveel as the latest business to join the fold. Reveel is an innovative Out of Home business with a specific focus on Digital Out of Home (DOOH), large format and non-traditional platforms.

Nfinity CEO Ken Varejes says: “The Out of Home industry has always been a brilliant platform for innovation and a particular passion of mine. I’m so pleased to be introducing the latest player in this space and we’re confident that it’s going to be a great disruptor.”

The Reveel business will be headed by Tanner Rock (Commercial Director) who has vast experience in new site and product development. He will manage the day to day relationships of our key landlord and supplier partners. Tyron Martin joins the management team in the capacity of Sales Director. Tyron has a proven track record in this space as a top performer, with fantastic relationships at both client and agency level.

 

Top
Send