Headed by entrepreneur Ken Varejes, Nfinity is an established innovation hub constantly on the lookout for hot pioneering businesses in the media space. The company’s latest partnership includes mobile advertising innovator, AdColony.
Headed in South Africa by Andrew Kramer, AdColony is the global leader in innovative in-app mobile video advertising, offering consumers access to HD ad experiences across the top listed 1000 mobile apps. Reaching TV sized audiences of 1,6 billion unique consumers month to month, AdColony has a significant number of unique users across all major African markets.
“We are focused on delivering the highest quality mobile advertising experiences for our partners, and our business has gained significant traction locally over the past 24 months. We’re thrilled to be working with Nfinity which will give us access to their local expertise and infrastructure, and allow us to further grow in the region,” says AdColony South Africa Managing Director, Andrew Kramer.
“It’s the addition of pioneering platforms like AdColony to the Nfinity group of companies that make us the ‘Big Thinking – Big Ideas’ company,” concludes Varejes. “With AdColony, each ad served is a great visual and fully immersive journey for the user. It’s a great fit for our business.”
The AdColony platform allows advertisers to run campaigns with 100 percent full screen viewability, no buffering, HD-quality video, unparalleled engagement rates and extremely high reach in brand safe environments.
Headed by entrepreneur Ken Varejes as CEO, Nfinity is the latest innovation hub to land in the media, marketing and eventing fields. Nfinity is poised as a space for entrepreneurs to grow and better their businesses under the guidance of Ken and his growing management team, each a specialist in their own field. Nfinity currently has established shareholding and presence in the following companies: AdColony, theSALT, Whisky Live, Whizzky App, Orange Block, Infinity Digital, Oomph and Brand a Tuk Tuk.
AdColony is one of the largest mobile advertising platforms in the world with a reach of more than 1.4 billion users globally. With a mission to elevate the state of mobile advertising by focusing on the highest quality consumer experiences that deliver outcomes for brands and publishers on today’s primetime apps and sites, AdColony is trusted by Fortune 500 brands and more than 85% of the world’s top grossing mobile publishers. Known for our exclusive Instant-Play™ HD video technology, proprietary rich media formats, our global performance advertising business and programmatic marketplace, and our extensive ad SDK footprint in the Top 1000 apps worldwide, we are passionate about helping brands connect with consumers at scale on the most important screen in their lives. A fully-owned subsidiary of Opera ASA, AdColony is a global organization with over 20 offices worldwide.